BREATHING COLOR INTRODUCES REVOLUTIONARY NEW PRODUCT

OPTICA PRESS RELEASE

ORANGE, CA, MARCH 1, 2008: Breathing Color, Inc. is proud to announce the release of the Optica One smooth matte fine art paper. Optica One is a premium grade fine art paper specially designed for high-resolution photographic reproductions that require exceptional color gamut and archivability. It is the latest addition to the Breathing Color product line and complements the industry leading Elegance Velvet Platinum fine art paper. It is a bright white 300gsm fine art paper that delivers a dmax over 1.8. Optica One is now released after over four years of investment and development into its cutting-edge inkjet receptive coating technology.

Optica One is ideal for high resolution photographic imagery. With exceptional data measurements in tonal range value, line quality, line contrast, and raggedness, Optica One is able to produce extremely crisp and accurate detail. Breathing Color's President Nick Friend stated, "We are excited for photographers and artists to unleash our latest science within the Optica One fine art paper."

The Optica One fine art paper further delivers on Breathing Color's promise to its customers to deliver cutting edge products. This fine art paper is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well with dye based inks. It is available up to a width of 60'' and works with all leading brands of printers.