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Today, inkjet receptive coatings (IRC) designers and Original Equipment Manufacturers (OEM's) all use an inefficient supply chain of distributors and dealers who market their products for them. In turn, each company in this supply chain (typically there are three) applies their mark up, which drives up the end-user price each time. This explains how inkjet substrates (papers and ink) have come to be as expensive as they are.
Breathing Color was founded because we believe that a significant opportunity exists to design and manufacture industry leading inkjet canvas and papers, while at the same time market them ourselves directly to end users. In doing so, we will have the unique ability to offer unrivaled competitive pricing, knowledge, support, and flexibility with our customers. We want to have a direct dialogue, and value the direct relationship we can have with our customers.
At Breathing Color, we believe that our first responsibility is to the artists, publishers, printmakers, galleries, and frame shops who use our products. We believe that our products must lead the industry in innovation and technology and they must always be of the highest quality. We believe that we must constantly strive to reduce the cost of these products in a responsible effort to help our customers succeed. Our orders must be promptly and accurately filled. Support must be promptly and sufficently provided. We believe that a Love at First SightT experience must be delivered to everyone.
Over the years, the industry has come to acknowledge our unique contribution as The Breathing Color AdvantageT.
About Canvas Company Ltd
At The Canvas Company Ltd we understand the importance of using the finest media in order to achieve the finest results, which is why we are very proud to exclusively offer the brilliant Breathing Color range of Inkjet Canvas, Fine Art Papers & Giclée Coating to Australian and New Zealand customers. We are committed to providing this industry leading media at competitive prices so you will never again have to compromise quality for cost. The Canvas Company has been supplying Fine art material to the Art industry for over 30 years in the Pacific, New Zealand and Australia.
About Breathing Color, Inc
Breathing Color, Inc. is a leading designer and supplier of award-winning digital fine art inkjet paper, inkjet canvas, giclee coating and giclee varnish. Breathing Color is focused on the fine art and photographic markets with products that lead the industry in colour and longevity. We recommend using our papers with Epson Ultrachrome, Epson K3 and Archival inks, but quality driven printmakers using other wideformat printers are also ideally suited to benefit from our products.
Breathing Color™ customers receive free colour management consulting to ensure good results. ICC Profiles are available for free download, along with detailed step-by-step, user friendly instructional videos. Breathing Color media specialists are trained in colour management and perform free custom profiling for our customers who require it.
If you are new to Breathing Color™ we encourage you to visit throughout this website to become more familiar with our products, our mission and our purpose. We have recently introduced a printed media sample pack and two trial kits containing our most popular media. Both are heavily discounted, designed so that new customers can test a range of the award winning products available for a minimal investment.
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